First, this is just insane! But as you watch you will start to notice a trend. But Inside Edition did a great job exposing not only what this challenge is about but also the dangers.
One of the dangers of the challenge is permanently busted blood vessels in the lips:

Dangerous as it is, this 15 year old girl has had these marking for close to a week after a botched attempt.

Join the conversation!
We have no tolerance for comments containing violence, racism, vulgarity, profanity, all caps, or discourteous behavior. Thank you for partnering with us to maintain a courteous and useful public environment where we can engage in reasonable discourse.